SalsaTV to be available in 50 million homes on MiCasa Network in U.S., Canada, Mexico and Central America
RRsat Global Communications Network Ltd. (NASDAQ: RRST), a leading
provider of comprehensive digital content management and global
distribution services to the television and radio broadcasting industry,
announced today that it will distribute the MiCasa Network, a new
provider of bilingual and bicultural entertainment and music programming
for Hispanic and Latino communities in the U.S., to thousands of cable
head-ends across the US, Canada, Mexico and Central America. According
to the long-term agreement signed today with the MCB Network Corp, which
broadcasts the MiCasa Network, RRsat will begin distributing the
channel on July 1, 2013.
The goal of the agreement is to enable viewers throughout the U.S.,
Canada, Mexico, and Central America to access MiCasa's programming. The
RRsat broadcast solution for MiCasa Network utilizes a dedicated fiber
that connects MCB Network's Houston, Texas studio to RRsat facilities in
Hawley, Pennsylvania. From the Hawley facility, the channel is uplinked
to RRsat's C-band platform on the Galaxy 23 satellite positioned over
North America, enabling MiCasa to reach thousands of cable head-ends,
which serve over 50 million households throughout North and Central
America, Canada and Mexico.
